Weston, WI – Green Thumb Garden Center, a well-established business serving the Weston community for over two decades, has announced its acquisition of Evergreen Farms Christmas Trees, a popular seasonal retailer known for its fresh-cut trees and holiday greenery. The move signals Green Thumb's intent to broaden its offerings and solidify its position as a year-round provider for home and garden needs in the region. The financial terms of the agreement were not disclosed.
The acquisition, finalized earlier this week, will see Green Thumb taking over Evergreen Farms' existing inventory, equipment, and customer base. While Evergreen Farms operated primarily during the holiday season, Green Thumb plans to integrate the Christmas tree business into its existing operations, providing a more consistent presence and leveraging its established infrastructure.
"This is a fantastic opportunity for Green Thumb to expand our reach and better serve our customers," said Sarah Miller, owner and CEO of Green Thumb Garden Center. "Evergreen Farms has a strong reputation for quality and service, and we are excited to build upon that legacy. We believe that offering Christmas trees and related holiday items will complement our existing product lines and create a more comprehensive experience for our customers throughout the year."
Miller emphasized that the acquisition aligns with Green Thumb’s long-term growth strategy, which focuses on providing a diverse range of high-quality products and exceptional customer service. The company intends to maintain the same level of quality that Evergreen Farms’ customers have come to expect, while also introducing new offerings and services.
Evergreen Farms, owned and operated by the Peterson family for the past 15 years, has been a fixture in the Weston holiday landscape. Citing retirement plans as the primary reason for the sale, the Petersons expressed confidence in Green Thumb's ability to carry on their tradition.
"We are pleased to be passing the torch to Green Thumb," said David Peterson, former owner of Evergreen Farms. "We know that they share our commitment to quality and customer satisfaction, and we are confident that they will continue to provide the community with beautiful Christmas trees and a memorable holiday experience."
Customers can expect a seamless transition, with Green Thumb planning to operate the Christmas tree business under a slightly modified name, "Green Thumb Holiday," during the upcoming holiday season. The company intends to retain several of Evergreen Farms' seasonal employees, ensuring continuity and familiarity for returning customers.
The acquisition is expected to create several new job opportunities at Green Thumb, particularly during the peak holiday season. The company is currently recruiting for seasonal positions, including sales associates, lot attendants, and delivery drivers.
Looking ahead, Green Thumb plans to invest in expanding the Christmas tree operation, introducing new varieties of trees, wreaths, and garlands, and offering additional services such as tree delivery and setup. The company also intends to incorporate sustainable practices into the Christmas tree business, such as sourcing trees from local growers and offering recycling options for used trees.
The Weston Chamber of Commerce lauded the acquisition, highlighting its positive impact on the local economy. "This is a great example of a local business investing in its future and strengthening its presence in the community," said Chamber President, Michael Davis. "Green Thumb's acquisition of Evergreen Farms will not only provide customers with a wider range of products and services but will also create new jobs and contribute to the overall vitality of our local economy."
Green Thumb Garden Center is located at [Insert Address Here] in Weston. The company offers a wide range of gardening supplies, plants, landscaping services, and now, Christmas trees and holiday décor. They can be reached at [Insert Phone Number Here] or online at [Insert Website Address Here]. The Green Thumb Holiday season will officially kick off the day after Thanksgiving.
