HOUGHTON, MI – The Keweenaw Peninsula in Michigan's Upper Peninsula is anticipating a robust winter tourism season, fueled by consistent snowfall forecasts and a growing appetite for outdoor recreation, local business leaders and tourism officials announced this week. The region, known for its stunning natural beauty and abundant snow, is poised to capitalize on increased interest in activities like skiing, snowboarding, snowmobiling, and ice fishing.
"We're extremely optimistic about the upcoming winter," stated Brad Barnett, Executive Director of the Keweenaw Convention & Visitors Bureau. "Early snowfall, coupled with strong booking numbers across lodging and recreation providers, indicates that we're on track for a banner season. We’ve invested heavily in marketing the Keweenaw as a premier winter destination, and we're seeing that investment pay off."
The predicted influx of tourists is expected to provide a significant boost to the local economy, supporting businesses ranging from hotels and restaurants to ski resorts and equipment rental shops. Businesses are gearing up for the season by hiring additional staff, stocking inventory, and implementing safety protocols to ensure a positive and safe experience for visitors.
Mount Bohemia, a ski resort known for its challenging terrain and abundant natural snowfall, is a key driver of winter tourism in the area. General Manager Lonie Glieberman expressed enthusiasm for the season ahead. "We've been preparing all year for this," Glieberman said. "Our slopes are ready, our staff is trained, and we're excited to welcome skiers and snowboarders from across the Midwest and beyond." Mount Bohemia is reporting pre-season ticket sales significantly higher than previous years.
Beyond skiing, the Keweenaw Peninsula boasts an extensive network of groomed snowmobile trails, attracting enthusiasts from across the country. Local snowmobile clubs have been working diligently to maintain and expand the trail system, ensuring riders have access to scenic and well-maintained routes. Gas stations, restaurants, and lodging providers along the trail network are also anticipating increased business.
Ice fishing is another popular winter activity, with frozen lakes offering opportunities to catch a variety of fish species. Local bait shops and guide services are preparing to meet the anticipated demand, providing equipment and expertise to both novice and experienced anglers. Safety is a paramount concern, and officials are reminding ice fishers to check ice conditions thoroughly before venturing out onto the lakes.
However, the anticipated surge in tourism also presents challenges. Local infrastructure, including roads and emergency services, will be tested by the increased traffic and potential for weather-related incidents. The Keweenaw County Road Commission is preparing for increased snow removal efforts and urging drivers to exercise caution on winter roads.
"We want everyone to enjoy the beauty and recreation that the Keweenaw has to offer, but it's crucial to prioritize safety," emphasized Sheriff Curt Olson of Keweenaw County. "We're working closely with local businesses and organizations to ensure that visitors are aware of potential hazards and have access to the resources they need."
Furthermore, businesses are grappling with ongoing labor shortages, a challenge that is affecting industries across the country. Many local establishments are offering competitive wages and benefits to attract and retain employees for the busy winter season. Some are also exploring innovative solutions, such as cross-training employees to fill multiple roles and utilizing technology to streamline operations.
Despite these challenges, the overall outlook for the Keweenaw Peninsula's winter tourism season remains positive. The region's unique combination of natural beauty, abundant snowfall, and outdoor recreational opportunities is expected to attract a significant number of visitors, providing a much-needed boost to the local economy and solidifying the Keweenaw's reputation as a premier winter destination. The local community is eager to welcome visitors and showcase the best that the Upper Peninsula has to offer.
